PEOPLES BEER Brewing and Bigotry in America's Heartland
by Clint Lanier
Born to a sharecropper mother in rural Alabama in 1930, Theodore (Ted) Mack had already defied the odds by fighting in the Korean War, playing football on scholarship at powerhouse Ohio State, earning a college degree, and becoming a successful businessman. Brewing and selling beer, he believed, would be just another peak to summit. After all, it couldn’t have been more challenging than organizing the buses to the March on Washington D.C., or picketing segregated schools in Milwaukee.
However, he underestimated the subtle bigotry of middle America, the cultural importance of beer in Wisconsin, the corruption of the beer industry, and of the failures of the Federal Government and the Small Business Administration. The story of Ted Mack and Peoples Beer is an against-all-odds tale of innovation and pride at a time when America was at an important crossroads, and it serves as an inspirational story of Black entrepreneurship and courage.
“Peoples Beer: Brewing and Bigotry in America's Heartland” is based on archival research, corporate records from Peoples Brewing Company, newspaper articles, and interviews with family members, townspeople, and former workers in the industry. Race and beer are two immensely intriguing topics in America today, and in this book they collide for the first time.
Ted was born a sharecropper in the Alabama countryside in 1930. Before he was 30 years old he'd graduated high school, fought in the Korean War, attended Ohio State University on a football scholarship, and graduated college.
As a social worker for the County of Milwaukee, Ted quickly became a local leader in the Civil Rights movement: lobbying politicians for better representation, organizing buses for the march on Washington, and leading protests against de facto segregation in the Milwaukee Public Schools.
Let down by the public sector, Ted enters the corporate world to integrate the Pabst Brewing Company. He also moonlights as a New York Life Insurance Salesman - one of the best - and finds huge success in the black tie-world of American business.
Ted realizes his dreams by organizing the purchase of an obscure, local brewery in the very white town of Oshkosh, Wisconsin. The whirlwind that follows pits the grit of a sharecropper turned entrepreneur against the structures of racism, corruption, and greed.
If you'd like to know more about Ted Mack or the exclusion of African-Americans in the beer industry, the following links provide further information.
Peoples Was America's first black-owned brewery, by Bobby Tanzilo in OnMilwaukee
First Ever African American Owned Brewery Once Stood in Oshkosh, by Justin Razavi in We Are Green Bay.
There are almost no Black people brewing craft beer. Here's why, by Dave Infante in Thrillest.
Craft beer has a diversity problem, Brewers Association report confirm, by Mike Pomranz in Food & Wine.
The stunning lack of diversity in craft brewing, in The Beer Connoisseur.
Do you have question about this book, about Ted Mack or Peoples Beer? Send me a note and I'll try my best to answer them. - Clint