Introduction

Summary

Summary

PEOPLES BEER Brewing and Bigotry in America's Heartland
by Clint Lanier

Born to a sharecropper mother in rural Alabama in 1930, Theodore (Ted) Mack had already defied the odds by fighting in the Korean War, playing football on scholarship at powerhouse Ohio State, earning a college degree, and becoming a successful businessman. Brewing and selling beer, he believed, would be just another peak to summit. After all, it couldn’t have been more challenging than organizing the buses to the March on Washington D.C., or picketing segregated schools in Milwaukee.

However, he underestimated the subtle bigotry of middle America, the cultural importance of beer in Wisconsin, the corruption of the beer industry, and of the failures of the Federal Government and the Small Business Administration. The story of Ted Mack and Peoples Beer is an against-all-odds tale of innovation and pride at a time when America was at an important crossroads, and it serves as an inspirational story of Black entrepreneurship and courage.

“Peoples Beer: Brewing and Bigotry in America's Heartland” is based on archival research, corporate records from Peoples Brewing Company, newspaper articles, and interviews with family members, townspeople, and former workers in the industry. Race and beer are two immensely intriguing topics in America today, and in this book they collide for the first time.

Theodore (Ted) Mack

1930-1958

Sharecropper to Letterman

Ted was born a sharecropper in the Alabama countryside in 1930. Before he was 30 years old he'd graduated high school, fought in the Korean War, attended Ohio State University on a football scholarship, and graduated college.

1958-1965

Civil Rights Leader

As a social worker for the County of Milwaukee, Ted quickly became a local leader in the Civil Rights movement: lobbying politicians for better representation, organizing buses for the march on Washington, and leading protests against de facto segregation in the Milwaukee Public Schools.

1966-1970

Entering the Corporate Structure

Let down by the public sector, Ted enters the corporate world to integrate the Pabst Brewing Company. He also moonlights as a New York Life Insurance Salesman - one of the best - and finds huge success in the black tie-world of American business.

1970

First Black Brewery President in America

Ted realizes his dreams by organizing the purchase of an obscure, local brewery in the very white town of Oshkosh, Wisconsin. The whirlwind that follows pits the grit of a sharecropper turned entrepreneur against the structures of racism, corruption, and greed.

Resources

Resources

If you'd like to know more about Ted Mack or the exclusion of African-Americans in the beer industry, the following links provide further information.

Peoples Was America's first black-owned brewery, by Bobby Tanzilo in OnMilwaukee

First Ever African American Owned Brewery Once Stood in Oshkosh, by Justin Razavi in We Are Green Bay.

There are almost no Black people brewing craft beer. Here's why, by Dave Infante in Thrillest.

Craft beer has a diversity problem, Brewers Association report confirm, by Mike Pomranz in Food & Wine.

The stunning lack of diversity in craft brewing, in The Beer Connoisseur.

Author

About the Author

Clint Lanier is an Assistant Professor in the New Mexico State University English Department. He is a hobby brewer himself and has been writing about the beer and spirits industry since 2013. He co-authored and published Bucket List Bars: Historic Saloons, Pubs & Dives of America, which gained a number of accolades from the media industry. He was subsequently interviewed, and his book covered, by The Huffington Post, The Today Show, The New Yorker, USA Today and many others.

After his book’s publication he became a contributor for The Huffington Post, writing for their Taste and Travel sections. His work has also appeared in Fodors.com, Liquor.com and Eater.com. He's proudest of those articles that focus on the intersections of social justice and the beer, spirits, bar and travel industries, particularly:

“The Oldest Gay Bar in America Closed Down a Year Ago, and Nobody Seemed to Notice,” published in the Huffington Post in January 2017.

“Okolehao, The Sweet Hawaiian Moonshine with the Unsavory History,” published in Eater in November 2016.

His research and writing have made him an authority on the subjects of historic bars, wine, spirits and beer. He was interviewed by the International Business Times when President Obama made the Stonewall Inn a historic landmark, and by Seattle’s NPR station about the historic gay bar, The Double Header.

He gathered the details for Theodore Mack story through archival research and interviews with family and others.

Contact

Get in Touch

Do you have question about this book, about Ted Mack or Peoples Beer? Send me a note and I'll try my best to answer them. - Clint

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